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Lucy Davison

Founder & Managing Director at Keen as Mustard

Lucy is the Founder and Managing Director of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She is a sought after keynote speaker and has written extensively for The Financial Times, The Independent, Marketing Week and Retail Week and judged the AQR and Market Research Awards. She is also a former Council Member of ESOMAR.

8 June
in General

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication