Michaela Mora, the founder of Relevant Insights, is an insights professional with a diverse background and more than 20 years of experience in market research, UX research, and multicultural research in many different industries. She is a graduate of the MSMR program at UTA and has working experience from both the client-side and the supplier-side in the U.S. and abroad, using qualitative and quantitative methodologies.
Before founding Relevant Insights in 2007, she managed the research team at Blockbuster Online, and Match.com after working as a researcher for MARC Research in Texas, Kantar in Sweden, and the Cuban Institute of Radio and Television in Cuba.
Michaela is also a founding member of the Multicultural Insights Collective, which conducts multicultural research into best practices to help brands speak both internally and externally on topics related to diversity, equity, and inclusion.
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