As a teenager, I loved reading stories about the lives of other people; as an adult, I pursued my passion by listening people’s life stories as a qualitative consumer researcher. I was invited into homes across South East Asia, India, and China, and listened to human stories with humility and curiosity; my insights enabled me to advise clients on brand strategy.
I realized that I wanted to use my skills for the social sector, and left that job to pursue an MA in Development Studies from the Institute of Development Studies, University of Sussex. Post this, I have worked in the development sector in project management and research roles across diverse themes including sanitation, healthcare, gender, and governance.
Downshifting lifestyles6 min read
What does this mean for brands?