Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, and other applied research techniques. I am presently serving as Global Head of Research and Data Science at Dynata, the world's eighth largest market research company where I lead a team of over 100 researchers and data scientists. I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum.
Before Dynata, I served as Chief Scientist at Simmons Research (now MRI-Simmons), where I was responsible for research, statistics, analytics, and data sciences serving on the Senior Leadership Team helping guide vision, innovation, product strategy, and data quality initiatives firm-wide.
Prior to this I served as Senior Vice President for Survey, Research, and Modeling at comScore. In this role I built a team of over 50 research professionals and statisticians conducting thousands of research projects for our clients. Before moving into the market research world, I served as the Firm-wide Lead for Opinion Research at Booz Allen Hamilton, and as the Lead Quantitative Researcher for Healthcare at BearingPoint (now Deloitte), supporting a wide variety of Federal and private clients
In my previous life I worked for several years as a political consultant, designing online fundraising tools and assisting candidates with their overall online strategies. Prior to that I taught college level classes while in my graduate program at MIT including courses on quantitative analysis and research design, public policy, American politics, voting & elections, and Constitutional law.
Specialties: Measurement Science, market research, advertising effectiveness, quantitative analysis, machine learning, research design, product development, digital measurement, survey design and analysis, advertising effectiveness, project management, proposal writing, campaigns & elections, and public policy.
As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.
In addition to using essential cookies that are necessary to provide you with a smooth navigation experience on the website, we use other cookies to improve your user experience. To respect your privacy, you can adjust the selected cookies. However, this might affect your interaction with our website. Learn more about the cookies we use.