As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.
Supercharging survey engagement
4 min readLearnings from the Dynata RISE Awards
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Respondent engagement has long been the Market Researcher’s quest for the holy grail.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.