Takeshi Tawarada currently leads AR and Attention research at Snap Inc. and was previously a Marketing Science partner for Entertainment, Tech, Social Media, Health, Energy, and Retail brands. He has a wide breadth of analytics, data science, and story-telling experiences within the world of agencies and media platforms, which gives him a unique perspective on the types of problems that come from both the buy- and sell-side of digital marketing. He received a B.S. degree in Biopsychology, Cognition, and Neuroscience from the University of Michigan, which he utilizes to approach these problems in a human-centric way and seeks novel and innovative ways to solve them. snap.com
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
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