Heather O’Shea is a passionate digital ad insights leader with over 17 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently the Chief Research Officer of Alter Agents, where she oversees the research functions within the company. Prior to this, she was the head of global ad research and insights at Snap. In this role, she produced thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Twitter, Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. She serves as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. She received her M.B.A. in marketing from Baruch College at the City University of New York.
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
In addition to using essential cookies that are necessary to provide you with a smooth navigation experience on the website, we use other cookies to improve your user experience. To respect your privacy, you can adjust the selected cookies. However, this might affect your interaction with our website. Learn more about the cookies we use.
