Thomas Berthelsen is the Head of Managed Services at Cambri, delivering projects that provide insights at every stage of the innovation process. He helps brands refine concepts, optimize pricing, validate innovation, forecast success, benchmark performance, improve go-to-market communication, optimize portfolios, and identify white space opportunities. With deep expertise in quantitative and qualitative research methodologies, his team executes full-service research projects using Cambri’s AI-powered concept testing platform. At Cambri, Thomas ensures clients benefit from robust research frameworks, predictive modelling, and AI-enhanced methodologies, enabling them to generate actionable insights, refine concepts with confidence, and launch more successful products.
In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.
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