Home
People

Torbjörn Andersson

General Manager for Market Research at Forsta

As General Manager, Tobi is responsible for Forsta’s market research business strategy. Tobi’s knowledge and passion for technology and marketing research resulted in the birth of Dapresy, which merged with Forsta in 2020. In founding Dapresy, Tobi paved the way for online data presentation systems to visualize Market Research data. He has dedicated his professional career to data visualization and is a recognized expert in the field, having consulted with hundreds of companies on innovative visualization processes.

Forsta

Featured Advertorial

The researcher of tomorrow: Empathy, curation, and AI

5 min read

17 November

in Hot Topics

by Torbjörn Andersson

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.

Popular

AI in Market Research: Five rules to live by

10 min read

22 August

in Innovations

by Torbjörn Andersson

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Popular

The Case for Integration: Streamlining Market Research in the AI Era

5 min read

23 January

in Innovations

by Torbjörn Andersson

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.