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Forsta

Stop making decisions in black and white

Behind every customer data point is a person. Behind every business decision is a person. And because every person is unique the first customer we figure out is you. Forsta is the new frontier of customer experience and research technology — a technology company with a difference. The difference is that we collaborate. We listen, we design the solution together. We adapt our market leading experience and research technology to our clients' needs, not the other way around. We exist to inform and inspire the decision makers.

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Torbjörn Andersson

Brian Bhuta

Noel Hamill

Popular

AI in Market Research: Five rules to live by

10 min read

22 August

in Innovations

by Torbjörn Andersson

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Popular

The Case for Integration: Streamlining Market Research in the AI Era

5 min read

23 January

in Innovations

by Torbjörn Andersson

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

Series Popular

A future of hyperconnected insights platforms for enterprise-grade support

6 min read

23 February 2023

in Innovations

by Brian Bhuta

Supporting the highest levels of global enterprise complexity

Series Popular

Evolution

5 min read

28 February 2022

in Our Members Stories

by Jackie Rousseau-Anderson, Noel Hamill

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

The researcher of tomorrow: Empathy, curation, and AI

5 min read

17 November 2020

in Hot Topics

by Torbjörn Andersson

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.