Culture and history as Big Data blind spots: A case study from South Africa

5 January
Authors Iliya Hull

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

< 1 min read
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Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods. From the Khoan people to Dutch settlers, Malaysian slaves, and Jewish immigrants, witness the diverse cultural evolution and the importance of seeing the blind spots in insights for better research.

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Iliya Hull
Senior Marketing and Community Coordinator at ESOMAR