Women's perspective on uniting humans and technology in research

5 January 2024
Authors Iliya Hull

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

< 1 min read

Article series

Congress 2023 AI Arcade Stage
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Explore the intricate relationship between humanity and technology in market research with our insightful panel discussion. Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects. Learn from industry experts, who warn against adopting new tech without questioning assumptions.

The panel stresses preserving human relationships offline, blending technology judiciously, and using AI for quality control without replacing human skills. The focus on trust and human touch in healthcare research, advocating for the importance of building relationships amidst technological advancements.

For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library:

Iliya Hull
Senior Marketing and Community Coordinator at ESOMAR

Article series

Congress 2023 AI Arcade Stage
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