Global Users & Buyers of Insights 2023
Articles relating to the Global Users & Buyers of Insights 2023 study.
Does keeping it in-house pose a threat to research agencies?
Is the eternal risk of complete internalisation real?
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Challenges for insight generation come from within
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.
The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.