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Xabier Palacio

Head of Intelligence, Advocacy and Standards at ESOMAR

Xabier guides the creation of influential studies, reports, and guidelines at ESOMAR while overseeing the Departments of Professional Standards, Intelligence, and Public Affairs. He leads efforts to provide industry insights, maintain ethical standards, and advocate for the sector’s interests. ESOMAR, a global hub for research, insights, and analytics since 1947, supports over 50,000 professionals and companies worldwide. Under Xabier’s leadership, these departments ensure the industry’s continued growth, fostering collaboration and advocating for responsible practices with regulators and legislators.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

ESOMAR Staff ESOMAR
25 November
in General

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?


20 November
in General

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?


3 October

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.


21 May

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.


30 April
in General

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.


16 April
in General

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference


21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


31 January
in General

Challenges for insight generation come from within


10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

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