1. Home
  2. People

Xabier Palacio

Senior Manager at ESOMAR's Intelligence Unit at ESOMAR

Xabier is Senior Manager at ESOMAR's Intelligence Unit and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

ESOMAR Staff ESOMAR
17 May

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


17 April

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019


5 April
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.


20 March
in General

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending


9 January
in General

These two regions,continue in their struggle


5 December 2022
in General

Positive regional growth, but sufficient?


21 November 2022
in General

The turnover left untapped in the past two years, may well haunt the industry for longer.


7 November 2022
in General

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.


26 October 2022
in General

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021


25 July 2022

IQVIA takes 1st place, the tech-enabled industry continues to grow

1 2