Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
The 2022 lattice of research methods3 min read
Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
These two regions,continue in their struggle
Positive regional growth, but sufficient?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
IQVIA takes 1st place, the tech-enabled industry continues to grow