The Economic Awakening of Latin America
4 min readSteering through Latin America's economic journey in the global insights industry.
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.
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