No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?
Challenges for insight generation come from within
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Is the eternal risk of complete internalisation real?
Brewing insights and networking at Belgium's CUBE event.
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Does keeping it in-house pose a threat to research agencies?
Unlocking AI's true potential while protecting the industry.