Safeguarding Trust in the Age of AI: Why a Revised Code of Conduct Matters for Our Industry
5 min readESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.
Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.
The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.
What are the forces shaping market research in the Middle East and Africa?
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
The Economic Awakening of Latin America
4 min readSteering through Latin America's economic journey in the global insights industry.
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?