Insight250
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights and data-driven marketing.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.
This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.