Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Your stakeholders seem to trust the research. So why won’t they act on it? Marco Vriens explores why insights face resistance and how researchers can persuade people to act on them.
Beyond the Say-Do Gap
5 min readWhen 92% of fans support a player’s right to come out, why would only 15% encourage him? Bolt’s research uncovers the forces behind stated acceptance.
Trusting the Machine, Fearing the Consequences: What 40,000 Consumers Tell Us About AI in 2026
5 min readAI use is rampant, but systemic adoption is blocked by consumers’ concerns. Research among 40,000 people reveals what drives this divide and how organisations can build confidence in how AI is used.