For businesses, this divide creates complications. Remote work and virtual events will co-exist with in-person engagements, but consumers want the option to choose. Hybrid solutions need to be provided without sacrificing the customer experience.
How do companies stay top of mind in 2022?
Product efficacy is only one of several factors that influence a purchase decision today. Consumers will gravitate towards companies whose values, business practices, corporate social responsibility and sustainability goals align with their morals. And the customer experience needs to be unparalleled.
Consumers want to be heard, valued and supported along their journeys. Developing deep, supportive connections will push companies beyond the purchase to become trusted allies.
Find inspiration and business solutions for each of these trends in our full report, “Top 10 Global Consumer Trends 2022,” and join our webinar on 24 February to get strategic insights directly from our experts.
Source: Euromonitor International Voice of the Consumer: Lifestyles Survey, fielded January and February 2021. Results are drawn from online consumers ranging in age from 15 to 65+. 2021 n = 40,732. Between 1,000 to 2,000 consumers in each market are surveyed each round. Markets surveyed include Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Peru, Philippines, Poland, Russia Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, USA and Vietnam.