Alison Angus

Alison Angus, Head of Lifestyles, Euromonitor International

Alison heads up the lifestyles and megatrends research focused on understanding consumer behaviour, attitudes and shifting trends, interpreting these into informative and useful insights to support businesses and strategy planning. Alison has worked in research for 20 years, covering consumer goods, home entertainment and service sectors. She brings extensive knowledge and expertise on research and analysis techniques and methodologies, managing projects and producing informative and insightful analysis.