How AI affects your day to day
In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segmentation in travel.
This episode discusses:
Analyzing Travel Data: Mahmoud discusses how Booking.com analyzes vast amounts of data, approximately 70 terabytes per day, to provide personalized recommendations to travellers.
AI Trip Planner: An innovative product that combines AI and Booking.com's expertise. It offers a customized and interactive way to discover dream destinations, catering to different traveller preferences.
Seamless Travel Experience: The AI Trip Planner enables travellers to converse with the application, describing their ideal trip.
Global Scaling and Challenges: Booking.com's headquarters in Amsterdam supports a global scale, serving partners and travellers worldwide.
Hyper-Segmentation and AI Challenges: The discussion touches on the potential for hyper-segmentation, where AI could personalize travel experiences to an even greater extent.
Ethical Considerations: The conversation emphasizes the importance of data privacy and ethical AI use.
Future AI Trends: The conversation closes with an acknowledgement of ongoing conversations about AI ethics and its implications.
Xabier Palacio
Senior Manager at ESOMAR's Intelligence Unit at ESOMARXabier is Senior Manager at ESOMAR's Intelligence Unit and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
