A simple purchase became a 45-minute review deep dive, with skepticism toward perfect ratings and a focus on uncovering hidden flaws, quality issues, and possible cost-cutting by the manufacturer.
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.