Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.