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NAXION is a nimble, broadly resourced boutique that relies on advanced research methods, data integration, and sector-focused experience to guide strategic business decisions and shape the destiny of brands. Our century-long history of innovation has helped to propel the insights discipline, and continues to inspire contributions to the development and effective application of emerging data science techniques. For information on what’s new at NAXION and how we might help you with your marketing challenges, please visit www.naxionthinking.com

10 January 2022

Using Effect Size statistics to inform business decisions