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Susan Schwartz McDonald, Ph.D.


Susan’s career focus has been on the development and protection of robust brands, and the research methodologies needed to support them. She has contributed to the evolution of many standard research techniques, and she writes frequently on industry topics and issues of broader interest. Her commentary on language and culture can be found at www.smartmouth.blog. Susan holds MA and PhD degrees from UPenn’s Annenberg School of Communication.

10 January 2022

Using Effect Size statistics to inform business decisions