An insight has little value if no one acts on it. James Wycherley explains why insight teams need to become activists, with the communication skills and commercial awareness to influence decisions.
What is changing in insights, and which changes matter most? Jack Miles reflects on Esomar Congress 2026 and argues that progress may come from looking beyond the biggest tools, brands and trends.
Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.
The final instalment of the Working Well Together series looking into the newly launched initiative WWT Charter
AURA is a membership organisation for clientside researchers in the UK. AURA’s aim is to allow their members to grow their expertise and impact that they have in the organisations they work for.
The second instalment looking into the newly launched initiative WWT Charter
Over the next four weeks, we’ll cover the WWT Charter’s principles, key tensions it addresses, why fundamentals matter in client–agency relationships, and its success stories.
Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.
This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.
This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.