Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.
The Data Analytics sector continues to propel the insights industry in Europe.
In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.
Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.