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Ajitha Lakshmi Gopalakrishnan

Junior Data Analyst at ESOMAR

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21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

14 February
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

24 January
in General

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

4 January
in General

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

20 November 2023

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.

17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

5 October 2023
in General

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

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