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Ajitha Lakshmi Gopalakrishnan

Junior Data Analyst at ESOMAR
Ajitha

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ESOMAR Staff ESOMAR
13 January

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!


2 December 2024

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.


18 November 2024

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.


11 November 2024
in General

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.


4 November 2024

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.


22 October 2024

An insider’s perspective of this integral segment of the insights industry


19 June 2024
in General

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland


21 March 2024

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.


14 February 2024
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.


24 January 2024

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

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