Ajitha Lakshmi Gopalakrishnan

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

The Data Analytics sector continues to propel the insights industry in Europe.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.