Shape Insight and BBH USA ask brands to rethink how they engage ADHD audiences. Silent Spenders 2026 covers loyalty, convenience, scarcity tactics and five principles for fair research. Read the preview before ESOMAR Congress 2026.
Q&A-gency - Thomas Gwin
15 min readWelcome to the 4th edition of Q&A-gency! The focus of these articles is to speak to a leader within the creative development and planning, and this time around it was Thomas Gwin.
Q&A-gency with Heidi Kim
14 min readIt’s the third edition of Q&A-gency where Shape Insight’s Alex Holmes speaks with a leader within creative development and planning.
Q&A-gency: Loz Horner
14 min readWe’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.
Q & A-gency - Curtis Weir
12 min readIn the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.