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Caspar Swanston

Quantitative Director at Lovebrands

Caspar is an experienced researcher with a commitment to rigour, whose unrelenting curiosity is driven by a profound fascination with human behaviour. As head of the quantitative division at Lovebrands, a global consultancy with a holistic offering, he is dedicated to uncovering insight, building strategy, and driving innovation for clients.

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Confidence, significance, and error: Breaking The 95% rule

6 min read

18 October

in General

by Caspar Swanston

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.