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Chris Harvey

Founder at Activate Research

Chris Harvey is the Founder of Activate Research. He is an expert in helping research agencies add complementary insights from behavioural science (and psychology more broadly) to their research offer, enabling end clients to better understand, predict and influence target audience behaviour. Chris has over 10 years’ experience in the research industry, working for agencies including Dunnhumby, GfK and YouGov, and in 2016 achieved a Distinction in MSc Behavioural Science.

26 October 2023
in General

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.


26 June 2023

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.


26 April 2023

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.


1 February 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


25 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


18 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


21 September 2022

Behavioural science in quantitative research: Part three


14 September 2022

Behavioural science in quantitative research: Part two


7 September 2022

Behavioural science in quantitative research Part 1


11 July 2022

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

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