The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.
Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.
Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.
Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Personality psychology
6 min readBehavioural science in quantitative research: Part three