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Activate Research

activate research

Activate Research inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. We add complementary insights and approaches from behavioural science (and psychology more broadly) to agencies’ research offer. This enables end clients to better understand, predict and influence target audience behaviour.

26 June

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.


26 April

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.


1 February

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


25 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


18 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


21 September 2022

Behavioural science in quantitative research: Part three


14 September 2022

Behavioural science in quantitative research: Part two


7 September 2022

Behavioural science in quantitative research Part 1


11 July 2022

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.


25 October 2021

Policymakers should give greater consideration to long-term outcomes of nudges