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Finn Raben

Founder at Amplifi Consulting

With over 30 years of experience in the insights industry, I have worked across most of the biggest research providers; externally, I have developed successful solutions and strategies for multinational corporates (clients of research), whilst internally, I have been involved in re-organising and restructuring the organisations through the design, implementation and management of change programmes.

For the last 14 years, I have straddled both sides of the industry by heading the global business community of insights and analytics, ESOMAR, as its Director General. In this position at the helm of the worldwide insights sector, I have led our profession through the translation, review, adoption and interpretation of key technological, regulatory and methodological evolutions and obstacles.

22 May 2023

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

6 January 2022

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.