1. Home
  2. People

Judith Passingham

Chair of the Professional Standards Committee at ESOMAR

Judith Passingham has worked in the Market Research industry for over 35 years, in many  different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve.  In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

ESOMAR Committee Member ESOMAR
1 December 2023

Observations and takeaways from the AI Forum