Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.
A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
How can AI support insights professionals in bringing insights to life and building compelling narratives?
"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."
The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.