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Madita Brandhorst

Senior Solutions Consultant at quantilope

Madita is an insights professional, supporting organisations across a range of sectors to better understand their consumers - be it through concept tests, brand tracking studies, usage and attitude studies or tailor-made agile research programs. After working in a traditional market research institute for several years, she fell in love with quantilope's Insights Automation Platform. Now she supports international brands in transforming their insights projects through the process of automation.

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1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking