Marcus Cunha Jr. PhD

Marketing Professor at the University of Georgia, Director of UGA’s Master of Marketing Research Program, Partner at Thoughtful Research

Marcus Cunha Jr. is the Robert O Arnold Professor of Marketing at the University of Georgia (UGA) and the Director of the UGA’s Master of Marketing Research (MMR) program. His research focuses on cognition, judgment, and decision-making as applied to understanding issues in pricing and branding. Dr. Cunha’s research has been published in premier research journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Journal of Marketing. He teaches MBA, MMR, and PhD students at UGA. He was awarded the college wide Outstanding Faculty Award for Teaching Excellence and the Hugh O. Nourse outstanding MBA teacher award by the Terry College of Business. Dr. Cunha also teaches the topics of statistical analysis, consumer behavior, behavioral economics, and media effectiveness research to large corporations such as Chick-fil-A, Lowe's, and Assurant, the Georgia Banking Association, and the Advanced School of Marketing Research (American Marketing Association). He has conducted consulting projects for multinational corporations both in the USA and in Brazil and has trained research executives in both countries.