Erin Sowell MMR

Erin Sowell is a researcher and consultant who applies ecosystem science to business and marketing. She is the founder of Thoughtful Research, an insights consultancy that helps leaders, brands, and organizations navigate rapidly changing markets and business environments. Prior to Thoughtful Research, Erin was an Associate Manager of Innovation Insights at Georgia Pacific and Research Manager at Kroger's Retail Data Science, Insights, & Media Company, 84.51°. Before entering the Insights Industry, Erin represented the World Corrosion Organization at the United Nations. Erin received her Master of Marketing Research from the Terry College of Business at the University of Georgia and her B.S. in Earth and Environmental Science from Lehigh University.