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Thoughtful Research

The nature of success is changing, and business is changing with it.

Thoughtful Research is a strategic insights consultancy that enables leaders, brands, and organizations to navigate shifting markets and business landscape through marketing research, organizational research, and strategy workshops. Thoughtful Research leverages the principles of ecosystem science through The TRANSFORM: Framework™, a strategic approach to decision-making that helps clients learn from their environment, adapt to shifting conditions, and engineer solutions for lasting success. 

TRANSFORM: LEARN. ADAPT. ENGINEER.™

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Rose Tatarsky PhD
Marcus Cunha Jr. PhD
Erin Sowell MMR
Featured Series

The Nature of Insights: Series Introduction

9 min read
7 October
in Innovations
by Erin Sowell MMR, Rose Tatarsky PhD, Marcus Cunha Jr. PhD

The Nature of Insights is an article series that explores the forces that shape our work and industry.

Popular

How we can better connect at work

8 min read
31 March 2022
in General
by Erin Sowell MMR

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Popular

Disconnection in the workplace

8 min read
24 March 2022
in Hot Topics
by Erin Sowell MMR

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

Popular

The evolution of work

7 min read
17 March 2022
in Hot Topics
by Erin Sowell MMR

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

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