Oana Popa Rengle has a lifelong passion for qualitative research, with 22 years of experience. In June 2004 she set up Anamnesis as the first qual-research boutique in Romania. Since 2017 she is consulting independently on qualitative research and strategic insight integration into business. In addition to being a research practitioner, Oana is a certified Idea Generation and Creative Problem Solving processes facilitator, and a psychotherapist practicing Systemic Family Therapy.