Patrick Bruin, Master of Business Administration and representative of the voice of the customer. I love to advise organisations what they should do concretely to put the customer at the centre and to act upon their needs. This means that I use research to better understand the (potential) customers’ and former customers’ needs regarding brands, (new) products and services, accompanying communications, as well as every step in the ‘customer journey’ (i.e. points of contact with the organisation on the telephone, through the website, app, on the shop floor, via the invoice, etc.). I collect, share and anchor this knowledge in organisations.
