Sjoerd Koornstra

Seasoned (Interim) Global Consumer and Market Intelligence Executive with a passion for building fit-for-purpose intelligence functions and developing strategic external partnerships. Key competences:
• Structuring of (Global) CMI: Designing and implementing departments and infrastructure. Hiring, training and developing top CMI talent
• Scout, build and maintain strategic partnerships with best in class intelligence providers at global scale. Managing end to end process from pitch to implementation and change management.
• Steering and implementing global CMI ICT systems (data focused and knowledge management)
Furthermore, I have deep expertise in data analytics, behavioural economics, applied neuroscience, consumer research and insights, marketing mix modelling and strategic brand positioning.