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Sjoerd Koornstra

Seasoned (Interim) Global Consumer and Market Intelligence Executive with a passion for building fit-for-purpose intelligence functions and developing strategic external partnerships. Key competences:
• Structuring of (Global) CMI: Designing and implementing departments and infrastructure. Hiring, training and developing top CMI talent
• Scout, build and maintain strategic partnerships with best in class intelligence providers at global scale. Managing end to end process from pitch to implementation and change management.
• Steering and implementing global CMI ICT systems (data focused and knowledge management)
Furthermore, I have deep expertise in data analytics, behavioural economics, applied neuroscience, consumer research and insights, marketing mix modelling and strategic brand positioning.

30 November 2022

How to exploit external data sources for consumer understanding