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Sergey Pletnev

Senior Manager Global Commercial Development at Carlsberg

I am an experienced marketing, sales and strategy professional with a great track record within FMCG companies.

I am passionate about growing the organizational capabilities in linking strategic planning and excellent execution.

I believe in adopting new technologies for improving operational and strategic decision-making.

I promote collaboration, creative thinking, and the "people matter most" mindset.

Key words: People first, Strategy development, Brand and Portfolio Management, Category vision and strategy, Data analytics, Data Modeling, Machine learning, Consumer and customer insights, Market and consumer segmentation, Market Analytics, Marketing Analytics, Marketing Intelligence, Competitor Intelligence, Channel Marketing, Retail, OOH, Revenue Management, BPPC, Shopper Marketing, Category Management, Coaching, Inspiration, data-driven marketing, data-driven sales, S&OP.

30 November 2022

How to exploit external data sources for consumer understanding