As an Integrated Brand Strategist and Market Researcher, I have created 7 validated predictive customer engagement tools with virtually 100% test-retest reliability used to drive B2C, B2B, and BDC global and multinational brand communications and campaigns. Where traditional measures are retroactive, my tools are powerfully predictive. Clients have successfully applied them to many applications that do not strictly fall under the rubric of engagement or customer loyalty, including creative direction and execution, branding, packaging, event evaluations, media planning – traditional and digital – and strategic planning. I have received several awards for research innovation including the prestigious Gold Ogilvy Award and I am the author of 3 marketing and branding books including the best-seller, Predicting Market Success.
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