Hieu is a research executive at Ipsos. Together with his colleagues, he helps companies to make smart decisions by providing high quality research data quickly and at a competitive price.
Hieu holds a master‘s degree in Communication Science and Media Research at the University of Hohenheim in Stuttgart, Germany. He specializes in quantitative research and has interest in methods to ensure and assess data quality. Before joining Ipsos, he worked at Gruppe Nymphenburg in Munich, Germany.
Hieu is looking forward to new contacts in the insights and analytics industry.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
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