Future of experiences for human engagement

5 January
Authors Iliya Hull

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

< 1 min read
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Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola. Discover the shift in consumer mindset from materialism to experientialism and the universal appeal of meaningful interactions across generations.

Dive into the components of creating compelling human-centric experiences from a consumer-centric approach to strategic engagement and contextual relevance. Uncover real-life examples and key takeaways for brand engagement in this insightful journey from brand-centred to human-centred experiences.

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Iliya Hull
Senior Marketing and Community Coordinator at ESOMAR