Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.
In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements
Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
North America meet up: Connection for impact
< 1 min readLearn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
Rapid Fire chat with SimilarWeb
< 1 min readSimilarWeb, the official measure of the digital world, goes beyond surveys.
Revolutionise your marketing strategy with AI
< 1 min readDiscover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.
Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.
Online research trends in the Middle East
< 1 min readDiscover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.
Measuring the value of data democratisation
< 1 min readJow Reckitt calculates the value created by increasing access to consumer knowledge
Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.
Future of experiences for human engagement
< 1 min readExplore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.
Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.
Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.
Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.
Client-centric AI solutions: A panel discussion
< 1 min readExplore the transformative impact of AI in market research through insights from industry leaders.