Recent Articles

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

Insights experts on 2022 consumer behaviour