Empowering Danone's innovation pipeline through Search Analytics
Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.
Article series
Congress 2023 AI Arcade Stage
- From design to data: Empowering marketers with interactive online forms
- Robotics in AgTech: Collaborating with robots to create healthy food from a biodiverse environment
- TapTapKaboom: Live NFT creation
- The foundation of the circular economy relies on 360° Data Traceability
- Using Figma to build custom forms and surveys
- 3 killer questions to ask your research partner
- Write to include: How inclusive language can get you better responses
- Client-centric AI solutions: A panel discussion
- Effectively connecting with Gen Z on TikTok – how to do it
- Empowering Danone's innovation pipeline through Search Analytics
- Unlocking travel's new frontier: AI powered dream destination bookings
- Women's perspective on uniting humans and technology in research
- Ending packaged water one insight at a time
- Humans and machines: The synergy of AI and human expertise in future market research
- Measuring the value of data democratisation
- Online research trends in the Middle East
- Combatting survey fraud: How AI is being use to game surveys
- Revolutionise your marketing strategy with AI
- Rapid Fire chat with SimilarWeb
- How Alpro revamped its pack designs by colour science & predictive intelligence
- North America meet up: Connection for impact
- ESOMAR: Membership Value and Future Direction
- Building a Culture of Creative Effectiveness by WARC
- Exploring AI, blockchain, NFTs, and quantum computing with TapTapKaboom
- Driving and optimizing for impulse purchases on eGrocery
- How to maximise occasion opportunities for your brand in 2024 and beyond
- The Choice Factory with Richard Shotton
- The revolution in audience attention measurement
Explore how Danone is revolutionising its innovation pipeline with search research and analytics. Discover the project's goal to make consumer foresights actionable in the yogurts, waters, and plum-based beverages categories. The approach to search analytics is presented as a time-saving, unbiased, and locally relevant complement to traditional research methods.
Learn about the benefits of the user-friendly search analytics tool, its positive impact, and the process involving AI and advanced analytics to identify trends.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library:
Iliya Hull
Senior Marketing and Community Coordinator at ESOMARIliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
Article series
Congress 2023 AI Arcade Stage
- From design to data: Empowering marketers with interactive online forms
- Robotics in AgTech: Collaborating with robots to create healthy food from a biodiverse environment
- TapTapKaboom: Live NFT creation
- The foundation of the circular economy relies on 360° Data Traceability
- Using Figma to build custom forms and surveys
- 3 killer questions to ask your research partner
- Write to include: How inclusive language can get you better responses
- Client-centric AI solutions: A panel discussion
- Effectively connecting with Gen Z on TikTok – how to do it
- Empowering Danone's innovation pipeline through Search Analytics
- Unlocking travel's new frontier: AI powered dream destination bookings
- Women's perspective on uniting humans and technology in research
- Ending packaged water one insight at a time
- Humans and machines: The synergy of AI and human expertise in future market research
- Measuring the value of data democratisation
- Online research trends in the Middle East
- Combatting survey fraud: How AI is being use to game surveys
- Revolutionise your marketing strategy with AI
- Rapid Fire chat with SimilarWeb
- How Alpro revamped its pack designs by colour science & predictive intelligence
- North America meet up: Connection for impact
- ESOMAR: Membership Value and Future Direction
- Building a Culture of Creative Effectiveness by WARC
- Exploring AI, blockchain, NFTs, and quantum computing with TapTapKaboom
- Driving and optimizing for impulse purchases on eGrocery
- How to maximise occasion opportunities for your brand in 2024 and beyond
- The Choice Factory with Richard Shotton
- The revolution in audience attention measurement
