Measuring the value of data democratisation
Jow Reckitt calculates the value created by increasing access to consumer knowledge
Article series
Congress 2023 AI Arcade Stage
- From design to data: Empowering marketers with interactive online forms
- Robotics in AgTech: Collaborating with robots to create healthy food from a biodiverse environment
- TapTapKaboom: Live NFT creation
- The foundation of the circular economy relies on 360° Data Traceability
- Using Figma to build custom forms and surveys
- 3 killer questions to ask your research partner
- Write to include: How inclusive language can get you better responses
- Client-centric AI solutions: A panel discussion
- Effectively connecting with Gen Z on TikTok – how to do it
- Empowering Danone's innovation pipeline through Search Analytics
- Unlocking travel's new frontier: AI powered dream destination bookings
- Women's perspective on uniting humans and technology in research
- Ending packaged water one insight at a time
- Humans and machines: The synergy of AI and human expertise in future market research
- Measuring the value of data democratisation
- Online research trends in the Middle East
- Combatting survey fraud: How AI is being use to game surveys
- Revolutionise your marketing strategy with AI
- Rapid Fire chat with SimilarWeb
- How Alpro revamped its pack designs by colour science & predictive intelligence
- North America meet up: Connection for impact
- ESOMAR: Membership Value and Future Direction
- Building a Culture of Creative Effectiveness by WARC
- Exploring AI, blockchain, NFTs, and quantum computing with TapTapKaboom
- Driving and optimizing for impulse purchases on eGrocery
- How to maximise occasion opportunities for your brand in 2024 and beyond
- The Choice Factory with Richard Shotton
- The revolution in audience attention measurement
Explore the journey of sustainable value creation through data democratization with Sandra Berg, Senior Insights Analytics Manager at Recit, and Tania Poelmann, Account Manager at Stravito.
Stravito, a user-friendly fusion of tech and market research expertise, collaborates with global organizations like Reckitt, unlocking millions of euros of insights through Lexi, their Sto-powered tool. Sandra shares challenges at Recit pre-Lexi and how its implementation optimizes information retrieval, addressing issues of wasted time and unused content.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library:
Iliya Hull
Senior Marketing and Community Coordinator at ESOMARIliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
Article series
Congress 2023 AI Arcade Stage
- From design to data: Empowering marketers with interactive online forms
- Robotics in AgTech: Collaborating with robots to create healthy food from a biodiverse environment
- TapTapKaboom: Live NFT creation
- The foundation of the circular economy relies on 360° Data Traceability
- Using Figma to build custom forms and surveys
- 3 killer questions to ask your research partner
- Write to include: How inclusive language can get you better responses
- Client-centric AI solutions: A panel discussion
- Effectively connecting with Gen Z on TikTok – how to do it
- Empowering Danone's innovation pipeline through Search Analytics
- Unlocking travel's new frontier: AI powered dream destination bookings
- Women's perspective on uniting humans and technology in research
- Ending packaged water one insight at a time
- Humans and machines: The synergy of AI and human expertise in future market research
- Measuring the value of data democratisation
- Online research trends in the Middle East
- Combatting survey fraud: How AI is being use to game surveys
- Revolutionise your marketing strategy with AI
- Rapid Fire chat with SimilarWeb
- How Alpro revamped its pack designs by colour science & predictive intelligence
- North America meet up: Connection for impact
- ESOMAR: Membership Value and Future Direction
- Building a Culture of Creative Effectiveness by WARC
- Exploring AI, blockchain, NFTs, and quantum computing with TapTapKaboom
- Driving and optimizing for impulse purchases on eGrocery
- How to maximise occasion opportunities for your brand in 2024 and beyond
- The Choice Factory with Richard Shotton
- The revolution in audience attention measurement
