Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Understanding implicit associations
2 min readUnderstanding implicit associations
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
The human element of connection and service has been a key point of differentiation after the pandemic.