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Activate Research

activate research

Activate Research inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. We add complementary insights and approaches from behavioural science (and psychology more broadly) to agencies’ research offer. This enables end clients to better understand, predict and influence target audience behaviour.

25 October 2021

Policymakers should give greater consideration to long-term outcomes of nudges

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