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Data Tribe

Strategy and research boutique specialized in digital ethnography, trendspotting and thickdata analysis.

We are a strategy and research boutique built on a diversity of tribal cultures developed over more than ten years of experience in the fields of research, strategy, and communications. In a world where everyone focuses on Big Data to answer the question “What?” we go a step further and answer the question “Why?”. But that is not all, because unlike others, we always offer explanations to answer the question “What do we do next?”

24 July 2023
in General

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

24 August 2022

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?